Allswell Productions is an emerging theatre company in London, Ontario. Their goal is to bring contemporary musical theatre to the forefront of the city's musical theatre scene, with a creative team driven primarily by young women.
Allswell's inaugural production of Dogfight needed branding that reflected both the military aspect of the show and the strong, eclectic female energy that contrasts it. As well, all materials needed to utilize the existing patterns that had been used by Allswell prior to my addition to the team.
Blending military imagery and fonts with a rich, warm colour palette, Dogfight's promotional poster was intended to promote the show and give a brief insight into the themes of the show.
Dogfight's program needed to reflect the branding of the rest of the show, using elements from the poster and social media advertising throughout.
Other work produced for Dogfight
A video made to promote Dogfight, distributed through social media.